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MHMK's You Create Media-competition came to a close on June 25, 2013. MHMK thanks all participants for joining the competition and for uploading a variety of intriguing, creative and social conscious projects. A Jury selected by MHMK's president Prof. Jürgen Faust will award the scholarships on July 15, 2013. All participants will be informed accordingly and receive all important information via email.


MHMK invited young creatives to develop ideas and projects inspired by "your media scenario" and to win one of the six scholarships, for its English bachelor and master programmes for 2013/2014 in media, communications and design in Munich, Hamburg or Berlin.

The MHMK, with 2,000 students and around 80 permanent professorships in the cities of Munich, Stuttgart, Cologne, Hamburg and Berlin, makes it Germany's leading private university for media and communication.

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Categories: University for Media and Communication, MA in Media and Communication Management,

Selected for: Scholarships 2012-13, MA in Media and Communication Management, School of University for Media and Communication, MHMK Munich

Problem
A big company with more than 500 employees, has two challenges to the launch campaigns of new products or services. First, they need goals, reports and results with low budget. Second, the employees doesn’t know what happens in the company, one team doesn’t know what other team does.

The goal
How to drive campaigns that require a initial engagement in social networks without the budget to negotiate with major influencers? And how to communicate to employees the agency our own work?
Uniting both things.

Currently, the most have profiles on social networking and use in your personal life. Their social networks are private, but what if they participate in a unique experience linked to the concept of this new project and had the opportunity to test and feel part of it all?
To launch a new product we would hide several boxes with the new product by the agency and scattered clues linked to the concept of the campaign, promoting a real treasure hunt. Who first find the boxes would automatically invited to a unique experience. we would create an unforgettable moment of fun for these employees. They amuse themselves into the universe of the brand. Spontaneously, we would take ambassadors of our new product. Pictures, posts, tweets, coments of their family, friends and people very curious to understand what was that experience and what brand or product was that.
Results
With one experience we can reach two different audiences, promoting internal public understanding and a teaser with the campaign that will come.

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