Objective: Set a communication and media strategy to promote reading habits in mexican children
According to Organization for Economic Cooperation and Development (OECD), in the last decade, México fallen 10 point in the number of student whose read is by palcer.
That document shows that in México, people over 12 years old, read an average of 1.9 books at years, in contrast to Spain, wherein the figures are over 7.7, besides Portugal with 8.5 and Germany, with 12 books in the same period of time.
Actually, that´s not a coincidence; OECD´s report, said 72 percent of social, economically, and culturally advantaged students, admited doing a daily Reading by placer, but only 56 percent of economically disadvantaged scholars, are in the same position.
By consequence, students who have the habit of Reading, get superior qualifications in the first 18 months of school, than the ones who have no reading habits, which means, the more they read, the higher the yield.
México is a country that is developing, nevertheless, appears to have been stagnating in that state, and has been unable to reach a better quality of life for its citizens. One of the reasons of this problem is the low education level, consequence of a poor governance and a public agenda wich, with the help of the mainstream media, seems to be a strategy to keep the country in the poverty and marginalization typical of the lack of education.
The fewer educational opportunities we have, the less are the chances of going to school, let alone go to the university, and today, crime has increased in alarming quantities, partly owing to the lack of education and poverty this entails.
Is there any chance to counter this? The answer is simple: education; if still seems complicated, we can start with something easier: Reading; and when do we have to start? even simpler, but at the time complicated: since childhood.
Being children is a good chance to get involved in magic world of Reading. As a kid, you can dream, imagine and play with funny stories and magic cartoons, you can read a fairytale and then listen to your teacher talking about History of México and suddenly, link the reading with reality, with present, with culture, and, slowly, with power.Let´s read! let´s grow!,