co.op.vision is a free app for smartphones or augmented reality glasses that engages consumers of different brands in a worldwide fundraiser for charities or scholarship funds. Participating companies place NFC (near frequency communication) tags on their goods (food, drinks, clothes, electronics) that can be recognized by the app through the camera in the device. The co.op.vision app uses image recognition and NFC tag scanning to recognize the product. It displays a preset donation amount that represents a small percentage of the product’s value. The amount donated reverts automatically to the company sponsored charity.
Each week, the company with the most donations awards its highest donor with a promotional package that can include free merchandises or tickets to different events. Users are also awarded badges that they can publish in their social media profile.co.op.vision,